SEO Audits Focused on Conversion Clarity for SaaS Products

I audit SaaS websites where organic traffic exists, but conversions lag, and identify where decision clarity breaks before users take action.

This is for you if:

• You have steady organic traffic
• Users read content but don’t convert
• Pricing, comparisons, or “why us” pages feel weak
• SEO feels busy but not revenue-aligned

What I Look For on a SaaS Website

I look at the parts of the website that influence whether a visitor understands the product and feels confident moving forward.

• Homepage clarity for first-time visitors
• Pages users check before deciding (pricing, comparisons, alternatives)
• Whether content guides users toward a clear next step
• Gaps between search intent and what the page actually answers

Example Diagnostic Audit (OKR SaaS)

This was a self-initiated diagnostic audit of a SaaS product in the OKR space, focused on identifying conversion risks and decision friction based on website structure, messaging, and content coverage.

Key Conversion Risk Signals Identified

• Homepage messaging made it difficult to quickly understand who the product is best suited for
• Decision-stage content (pricing context, comparisons, migration reassurance) was limited
• Content favored education over helping users make a choice

How I Prioritize What to Fix

I prioritize fixes based on impact vs effort, focusing first on pages that influence user decisions rather than traffic volume alone.