I approach SEO as a business problem, not just a traffic problem.
I work with SaaS teams that already have a website and some level of traffic, but struggle to convert that attention into signups or customers.
My focus is on understanding why users don’t take action, and fixing that through clearer content, better intent alignment, and structured SEO strategy.
How I Think About SEO and Growth
SEO is often treated as a publishing or keyword exercise. I see it differently.
- Traffic alone doesn’t equal growth
- Content should match decision stages, not just search volume
- Clear messaging often converts better than more content
- SEO works best when aligned with real business goals
How I Work
I prefer to start with understanding before execution. My process is simple but structured.
Diagnose before recommending
I review what already exists, identify gaps, and look for misalignment between traffic, content, and conversion.
Focus on high-impact fixes first
I prioritize changes that improve clarity and decision-making before chasing scale or volume.
Iterate based on signals
I use data, patterns, and feedback to refine what works instead of relying on assumptions.
What I’m Building Right Now
I’m currently building proof-of-work through deep SEO audits of SaaS products, analyzing content gaps, competitor positioning, and conversion alignment.
- SEO audits using first-party and free tools
- Content gap and BOFU analysis
- Clear, actionable recommendations
What You Can Expect When Working With Me
- Structured thinking and clear communication
- Focus on ROI, not vanity metrics
- Openness to feedback and iteration
- Thoughtful recommendations, not generic checklists
Let’s Have a Conversation
If you’re trying to understand why your site isn’t converting as expected, I’m always open to reviewing the situation and sharing what I see.