I help SaaS teams turn existing website traffic into signups and customers.

Many SaaS websites attract traffic but struggle to turn that attention into real growth.
I work at the intersection of SEO, content, and messaging to close the gap between visibility and decisions.

The Problem I Often See

Many SaaS teams focus on publishing content or shipping features, but overlook how users actually move from reading to deciding.

Common patterns include:

  • Blogs that educate but don’t guide action
  • Comparison pages that exist but don’t reduce hesitation
  • Pricing or migration questions left unanswered
  • SEO treated as a traffic goal instead of a business outcome

How I Approach SEO and Growth

I treat SEO as part of the revenue funnel, not just a traffic channel.
The focus is on aligning content, messaging, and intent with how people actually make decisions.

Diagnose before recommending

Start by auditing what already exists to identifying gaps and points of friction.

Align content with intent

Especially decision-stage content like comparisons, pricing context, and migration paths.

Optimize for clarity, not volume

Clear positioning often converts better than publishing more content.

What I’ve Been Working On

I’m currently building proof-of-work through deep SEO audits of real SaaS products, focusing on where conversion alignment breaks down

This includes:

  • SEO audits using first-party and free tools
  • Competitor and content gap analysis
  • Conversion-focused, prioritized recommendations

Why Work With Me

  • Structured, analytical thinking
  • Focus on ROI, not vanity metrics
  • Clear communication (no SEO jargon overload)
  • Willing to test, learn, and iterate

Let’s Talk

If your website gets traffic but conversions feels unclear,
I’m happy to take a look and share what I see.

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